You can make money online from blogging about a variety of things. Travel blogging and business blogging are obvious examples that many people have heard about from newspaper stories or personal anecdotes. But there are many others that may not be apparent, yet remain very viable and profitable sources of online income. One of them is blogging about products and services or publishing full-fledged reviews on your blog.
Blogging about products and services is simple and effective. This is especially true if you are going to blog from your own personal experiences with specific products. Telling the story of what happened when you bought a new broadband Internet connection, or installed a new software program, or purchased a plasma TV set, can instantly engage your blog visitors and establish rapport. This will soon translate into sales and profit.
When you write or record a review for your blog readers, remember that you are in the role of an advisor or guide who is directing prospects towards something that will improve their lives. Your review should clearly explain why and how this will happen and share the reasons and factors upon which your opinion is based. After reading your review, a visitor to your blog should have enough information to be able to make a buying decision. And that is where you stand to make money online from blogging reviews. By displaying an affiliate link or banner advertisement that will reward you for sales that you refer to a merchant, you can profit from the decision that you guided a prospect to make.
There are some things to be cautious about if you plan to make money online blogging about products and services. The most important one is to comply with legislation and rules governing product reviews. The Federal Trade Commission (FTC) recently clamped down on unethical touts who were posting misleading opinions and reviews on blogs in order to generate quick sales of mediocre products. The led to a backlash of complaints, forcing the organization to impose some stringent rules upon reviews posted on blogs. Be sure to read and understand the laws that apply to your blog before publishing reviews.