This is an overview of PPC (Pay Per Click) advertising. Pay Per Click (PPC) also called Cost Per Click (CPC). It also known as some other name variations: Pay Per Placement, Pay Per Performance, Pay Per Ranking, Pay per position.

Pay Per Click (PPC) is an Internet Marketing idea that used to direct traffic to website, where advertisers pay the publisher when the ad is clicked. PPC is a Most popular website marketing technique.

Procedures to start a Pay Per Click (PPC) Advertising

1. Setting up an account2. Creating a keyword list.
3. Setting an account with a Pay Per Click (PPC) search engine.
4. Bidding on the ad placement.
5. Writing out an ad copy.
6. Setting up the ‘landing pages’.
7. Placing the advertisement in the search engine.

Advantages of Pay Per Click (PPC)

1. If you are not a genius in computer and technology to be able to run this ad campaign.

2. Immediate results are seen after a few days.

3. You can make use any search engine available.

4. Type in any keyword as you like.

Pay Per Click (PPC) can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step-by-step procedures, Pay Per Click (PPC) is a welcome change to traditional advertising.

Overture, Google Adwords, Search Yahoo and Miva serach engines offers top positions among the sponsored listings for particular keywords you choose.